Orion keen to increase international booking and acquire second ship

Australia's Orion Expedition Cruises plans to boost UK sales before it buys a second ship.

The cruiseline's ship, Orion, sails between Darwin and Broome in the Kimberley, Northern Australia, and to Papua New Guinea and Antarctica.

However, founder and managing director Sabrina Bratton, in London last week on a UK/US sales trip to raise trade awareness of the cruiseline, said she is keen to increase international bookings and buy a second ship.

"Despite economic conditions, it's still expensive to build, so we are looking to buy. We are a profitable company with a 35% repeat factor. But that brings its own challenges as it means we have to offer new destinations and itineraries for repeat passengers," she said.

Bratton said the second ship would cruise around Asia, which would attract repeat guests as well as the UK market.

"We are offering a cruise from Singapore to Ho Chi Minh City, and we want to build on that. Our research shows there is demand for Asia."

Orion cruises are priced in Australian dollars, but Bratton said a pound-based brochure would be produced as UK business improves. As well as specialist cruise agents, she is targeting retailers and operators with a strong database of well-travelled clients who are not cruisers but are looking for something different.

Australians account for 90% of Orion's passengers, excluding charter business, with Brits and Americans making up most of the remaining. Bratton expects 60 British passengers this year, worth about £315,000.

If Orion adds the second ship, Bratton hopes the UK and Europe will account for 25% of sales. She said: "We have representation in South Africa and Asia but we have identified the UK as the biggest growth market after the US."

She said the new ship would be small - Orion holds just 106 passengers - so it can visit remote destinations.

Source: Jane Archer - TravelWeekly (UK)

Coral Princess Expands in the Kimberley in 2010 – with Early Bird Discounts!

An exploratory cruise along the wild and beautiful Kimberley coast – much of it only accessible by sea – is Coral Princess Cruises' most popular voyage. In the just-released 2010 Kimberley & Across the Top of Australia brochure, the company is offering an unprecedented 36 departures and, for the first time, an early bird discount of 15 per cent.

Responding to popular demand, Coral Princess – which pioneered small-ship cruising in the Kimberley 14 years ago, has added 4 departures to its 2010 complement, with a choice of vessels: the 48-passenger Coral Princess or the luxurious 72-passenger Oceanic Discoverer.

And for bookings on voyages departing between April 01 and May 17, 2010, a 15 per cent discount off the cruise-only cost applies to all cabin categories. These departures coincide with the early stages of the Top End dry season, when the many waterfalls that plummet directly into the sea or into dramatic gorges are at their most spectacular.

The Kimberley wilderness of Western Australia is three times larger than England with a population of just 30 000. Coral Princess's 10-night voyages cruise between Darwin and Broome through one of the planet's oldest and most awe-inspiring sea and landscapes. Rivers carve their way through ancient, eroded mountains that were once the height of the Himalaya, dropping in champagne waterfalls such as the 80-metre King George Falls. Excursions ashore visit rock art galleries where Bradshaw (Gwion) paintings - the world's oldest known art - record a human history stretching back 50,000 years.

There is an optional helicopter flight over the Mitchell Plateau for views of the impressive four-tiered Mitchell Falls, and bushwalks to idyllic swimming holes. The cruise explores the 800-odd islands of the Buccaneer Archipelago, including an exhilarating Zodiac ride through the Horizontal Waterfalls, where the largest tides in the southern hemisphere force their way between rocky cliffs in a formidable display of the forces of nature.

Prices for the 10-night Kimberley cruise start at $6850 per person, twin share, aboard the Coral Princess and $8250 aboard Oceanic Discoverer, including all meals, lectures and services of expedition staff on board, excursions and group transfers. There are regular departures from both Darwin and Broome between April and October 2010.

At the beginning and end of the season, the Kimberley cruise can be combined with an 11-night voyage, Across The Top of Australia, between Cairns and Darwin, exploring the remote reaches of the Great Barrier Reef, Cape York, Torres Strait, Arnhem Land and the Cobourg Peninsula – visiting places of exquisite beauty and cultural significance so remote that they can't be reached any other way. Departing in March, April and October, prices for this 11-night cruise start at $6850 per person. There is a 10 per cent discount for booking the two cruises together.

Next year, Coral Princess is venturing into the Kimberley by both land and sea, with a 24-night Kimberley Cruise & 4WD Expedition, combining the 10-night cruise and a 4WD tour through the Kimberley's rugged and beautiful interior.

The 4WD journey travels the length of the legendary Gibb River Road, stopping at million-acre El Questro station to hike into Emma Gorge and soak in the hot pools of Zebedee Springs. Further along the road, Lake Argyle is the largest man-made lake in the Southern Hemisphere, with 18 times the capacity of Sydney Harbour. A highlight of the road trip is World Heritage-listed Purnululu (Bungle Bungle) National Park, and 'camping out' in style overnight at the award-winning Bungle Bungle Wilderness Lodge.
The 24-night Cruise & 4WD Expedition starts at $12 745 aboard the Coral Princess and $14 145 aboard Oceanic Discoverer. Prices are per person, twin share. This includes the cruise and 4WD transport, all meals and group transfers.

For further information and reservations contact Coral Princess Cruises on 1800 079 545 or visit www.coralprincess.com.au.

Forget Global Warming, now it's Economic Climate Change

With economic indicators starting to look slightly more positive, adventure cruise operators are hoping passenger numbers return to pre-GFC levels.

Orion Expedition Cruises MD, Sarina Bratton, reminds us she is still on the look out for Orion II to take the company further afield to Asia and the Pacific Islands while North Star Cruises have scheduled a return to West Papua in 2010 as well as a 10-night first timer to the Solomon Islands en route to Sydney for their annual stay in the harbour city.

Meanwhile some operators have found the last few weeks particularly testing.

The classic sailing ship, Soren Larsen, was struck by a rogue wave en route to the Cook Islands and is back in NZ for repairs, while the new luxury Amazon River cruiser, Aqua, was boarded by armed bandits (twice!) who robbed passengers and crew.

Fortunately there were no significant injuries in either case and Aqua at least is sailing again at near capacity.

Amanresorts announced the debut of Amanikan, a custom-built 105-foot coastal cruiser built in the style of traditional wooden Indonesian vessels known as Phinisi. This vessel will form part of the uber-luxe company's new 7-night Komodo Expedition which includes diving and an exclusive resort stay for a trifling \$US22k per couple.

Aussie favourites, Aurora, with new CEO, Lisa Bolton at the helm, are doing a refit of itineraries. Exciting news is their partnering with Coral Princess Cruises for PNG as well as Kimberley from 2010 and a reaffirmation of itineraries in the Russian Far East.

Logistics for deep Antarctica are still a sticking point and I'm told an announcement is due this week which will clarify some issues.

The stalwart Akademik Ioffe was made surplus by Quark Expeditions and gleefully snapped up by ONE OCEAN for their 2010 Antarctic program who promise to lift the bar with adventure options including kayaking, camping, hiking and Zodiac cruises.

The Canadian company is represented in Australia by Active Travel of Canberra. Active Travel, who also represent a wide range of river vessels and destinations, tell me there's a real battle brewing for bragging rights on the Mekong.

Heritage Cruise Lines has pushed back the launch of their brand new, The Jayavarman, to November and as indicated previously, Pandaw are not going down without a fight with expanded river itineraries as far afield as Borneo.

Other snippets include the deployment of Prince Rainier's private yacht, now refurbished and renamed M/Y Grace, to the Galapagos as well as Lindblad's announcement of Neil Armstrong joining their Nov.15 departure to Antarctica aboard the National Geographic Explorer.

UK-based travel giant, TUI Travel PLC acquired adventure cruise and tour company Zegrahm Expeditions and its sister company, Eco-Expeditions to add to Quark and Peregrine. The company now owns over 200 travel and leisure brands.

The next few weeks will reveal even more developments as adventure cruise operators rise to the challenges of the new economic climate.

Experience the Singapore Formula 1 Grand Prix from on board Orion

Orion Expedition Cruises, in association with Events Worldwide, is showcasing the Singapore Formula 1 Singtel Grand Prix with options of 3 or 4 night packages that include Grand Prix tickets.

Stay in Singapore harbour on board the luxuriously appointed Orion, enjoy the adrenalin packed experience of the world’s only night time Grand Prix and see Australia’s Mark Webber in action in his Red Bull F1 car as he chases another podium position and championship points.

Reserve your accommodation on Orion including Singapore F1 ticket packages: 25 – 27 September 2009. Twin share from A$2149 per person on sale now. Staterooms and suites available for individuals, corporate hospitality or other group bookings.

Call Events Worldwide on 1300 788 666 or email sports@events.com.au for complete details and options.

Additional information: At time of release, following the Hungarian Grand Prix (26 July 2009), Mark Webber is currently placed second in the Formula 1 Driver’s Championship for 2009.

Ranked #2 expedition cruise ship in the world in the current Berlitz Cruise Guide, Orion is the world's latest purpose-built luxury expedition cruise ship, featuring an unmatched range of onboard facilities.

With 75 crew and a maximum of just 106 passengers Orion offers the highest staff to guest ratio and guest to public space ratio of any ship based in Australian waters.

Information on all Orion Expedition Cruises to Antarctica, Papua New Guinea, Melanesia, Asia, New Zealand, the Kimberley and Arnhem Land can be obtained by visiting the website www.orionexpeditions.com

For reservations or to obtain a brochure call Orion Expedition Cruises: 61-2 9033 8777 (Sydney callers) 1300 361 012 (regional and interstate) or your travel agent. Email: info@orioncruises.com.au

Aurora Expeditions Launches New Kimberley Coast Program for 2010

Aurora Expeditions offers travellers the chance to experience Australia's hidden Kimberley Coast with their unrivaled team of experts in 2010.

The three voyages, led by legendary Kimberley expeditioner Mike Cusack of Australian Geographic's first 'wilderness couple' fame, will explore the hidden bays, estuaries and spectacular sandstone gorges of this pristine wilderness. Mike offers a special insight into one of Australia's least visited areas, where his intimate knowledge reveals the secrets of this ancient and forgotten land.

Joining the expedition staff for the 2010 season will be Rosanna Angus, a local Aboriginal guide who has delighted guests with her vibrant personality and abundant knowledge of indigenous history, bush tucker and bush medicine. Rosanna's fresh, insightful approach to interpreting the cultural aspects of the helps to cast a new light on some of the Kimberley's lesser-known treasures.

Aurora will also be joined again by eminent indigenous art historian Garry Darby and the inimitable Chris Done whose years of research as a naturalist bring the wonders of the Kimberley Coast to life.

As with all Aurora cruises, emphasis is placed on a combination of interactive experiences with the environment and a strong educational element. Aurora's onboard team of lecturers and naturalists are Kimberley experts who interpret history, plants and animals from Aboriginal and European perspectives.

Aurora's first two 11-day voyages will travel from Broome to Bigge Island off the Kimberley's north-west coast and back again, and include the Lacede Islands, a prime breeding ground for green turtles and tens of thousands of breeding birds; the tidal pools of Montgomery reef; and the secrets of the Wandjina spirit paintings.

A third 11-day voyage from Broome to Darwin, will explore one end of the Kimberley Coast to the other, crossing Joseph Bonaparte Gulf and visiting the spectacular King George River on the north coast. Passengers will be able to explore the renowned horizontal waterfalls of Montgomery Reef, Prince Regent National Park and the spectacular 90 metre plunge of the King George Falls.

The voyages depart on 31 May 2010; 11 June and 21 June respectively.

Prices start at AU$6,850 per person twin-share, including all meals, Zodiac excursions and lectures by onboard naturalists and experts.

For more details or to obtain a copy of Aurora's new Kimberley Coast 2010 brochure, contact Aurora Expeditions on 1800 637 688; visit www.auroraexpeditions.com.au or email auroraex@auroraexpeditions.com.au

Cruise Weekly Comment: Don’t Cry Me a River

I’m ashamed of myself; I’ve been an adventure cruise snob, thinking that an adventure or expedition voyage had to be at least coastal or even oceanic in nature to qualify. I was wrong, and now I’m admitting it.

I had this idea that river cruising was some cushy lark for timid softies with delicate tummies and an inhibited sense of adventure. Well, several recent river cruises have helped me dispel those prejudices and I’m finding myself developing a liking for the inland variety.

First it was Cruise West on USA’s Columbia River, then Pandaw on the Rajang of Sarawak and now I’m signed up for the Brahmaputra in India with Active Travel. Yes, I had to look it up.

Oceanic Discoverer on the Sepik

I really should not have been so surprised because two years ago, I was with Coral Princess when they made one of their initial explorations of the Sepik. This river is one of the largest in PNG and twists and turns for over 1100 kilometres into the wild backcountry inland from the northern coast. It was here that I had one of my most otherworldly expedition experiences when the women of Tambanum worked themselves into a black magic frenzy, yelping and flailing around like possessed banshees. The men knew their place, meekly banging their drums and chanting back-ups, careful not to get a beat out of place. These girls were way out there!

Although I’ve never been on the Amazon proper, I did venture up one of the lesser known tributaries, the Rio Negro, into eastern Ecuador, on the other side of the Andes. Our jungle hideout, Sacha Lodge, was secreted deep in the tidal floodplain and completely at the mercy of tiny marauding primates like marmosets and squirrel monkeys. Giant prehistoric birds called Hoatzins would lurk about while Toucans kept their distance and called loudly from the canopy. You could even fish for piranha off the veranda.

While aboard RV Orient Pandaw, I did get a run down from Australian rep, John Boyd, about future plans for the SE Asian river specialists. Well known for their signature voyages along the Mekong from Saigon to Phnom Penh and Siem Reap, they’ve also been busy on the Chindwin and Irrawaddy in Burma since 1995 and are soon to embark on the Ganges and Hugli rivers in India starting this September. The other stuff is secret, but look out for exciting new itineraries from this go-ahead line.

Here in Australia, Captain Cook’s Murray River itineraries are a popular, evergreen product, while some of the more locally-focused Kimberley operators like North Star or Pearl Sea Coastal Cruises spend time upriver on the Roe, Prince Regent or Hunter chasing Barramundi and ancient Gwion Gwion rock art. Then there’s the Volga in Russia, the Danube Delta in Romania, the Dnieper in Ukraine and the Nile and Congo in Africa. Yes, they all have cruises.

So don’t think that expedition cruising has to mean icebergs, penguins or polar bears. Nor does it have to involve crossing seas in search of remote islands, some of the world’s great inland waterways hold great adventure possibilities.

Aurora Expeditions Appoints New CEO

Adventure Travel Company, Aurora Expeditions, has announced the appointment of Lisa Bolton as the company’s Chief Executive Officer.

The appointment follows the retirement of founder, Greg Mortimer, who sold the business at the end of last year.

Mortimer, the first Australian to climb Mount Everest and a veteran of more than 100 voyages to Antarctica, will continue to lead expeditions for the company.

“I look forward to continuing the legacy that Greg Mortimer created, pushing the boundaries of adventure and expeditionary travel and making it possible for travellers to experience the wildest and remotest corners of the planet,” said Bolton.

“It is a great privilege to follow in the footsteps of one of the pioneers of expedition travel, and I am pleased to be involved in the next development stage of one of Australia’s most successful adventure companies,” she said.

Bolton previously held roles with Carnival Australia (P&O Cruises) and Qantas Airways.

Aurora Expeditions is an Australian adventure company specialising in small group expedition-style travel to Polar Regions and other wild and remote places such as The Russian Far East, Papua New Guinea and The Kimberley Coast. A world leader in polar cruising, Aurora offers their travellers the chance to have an intimate experience in these regions with their flexible, innovative itineraries. On some voyages, mountain climbing, sea kayaking, photography and scuba diving options are available and Aurora’s expert naturalists, historians, staff and crew help to unlock the wonders of these special places. Deeply committed to education and preservation of the environment, Aurora's founders, Greg Mortimer and Margaret Werner are veterans of almost three decades of Antarctic research, private Antarctic mountaineering expeditions and polar travel. For more information about Aurora visit http://www.auroraexpeditions.com.au/